The AI industry is witnessing a seismic shift, and at the center of this transformation is DeepSeek, a groundbreaking AI model that has redefined computational power and cost efficiency. Unlike its predecessors, DeepSeek has achieved remarkable performance using older H800 chips from Nvidia, proving that innovation isn’t always about the latest hardware. As of February 5, 2025, DeepSeek has amassed over 1.66 million downloads worldwide, a testament to its growing influence.
Businesses globally are leveraging DeepSeek to power their AI products, and startups are at the forefront of this adoption. Here are four AI startups that have embraced the DeepSeek wave, integrating its capabilities to revolutionize their offerings.
1. KOGO AI: Pioneering Human-First AI Agents
KOGO AI, a Bengaluru-based startup, is redefining how AI agents interact with the world. Their Large Agentic Framework enables AI assistants to understand complex human intent through natural language, making them invaluable for businesses. KOGO’s shift to DeepSeek has supercharged its research and data analysis capabilities, allowing its AI agents to perform intricate real-world actions with unprecedented accuracy.
By adopting DeepSeek, KOGO has tapped into advanced open-source AI models, enhancing its AI agents’ ability to process and analyze data. This move underscores the startup’s commitment to staying ahead in the competitive AI landscape.
2. Soket Labs: Bridging Language Barriers with DeepSeek
Soket Labs, an AI research firm based in Gurugram, is on a mission to build language models that represent India’s linguistic diversity. Their collaboration with Google resulted in Pragna-1B, an open-source multilingual foundation model supporting multiple Indian languages.
Recently, Soket Labs integrated DeepSeek to train real-time speech APIs for Indic languages. The results have been astounding, with DeepSeek outperforming even the LLaMA 70B model in data extraction and training efficiency. This partnership is a game-changer for Indian enterprises seeking AI solutions tailored to local languages.
3. Superfocus: Building AI-Powered Superhumans
Michigan-based Superfocus is creating AI systems that mimic human capabilities—reading, writing, listening, and speaking. Their AI agents are designed to automate repetitive tasks, providing businesses with reliable and accurate responses.
Superfocus is now experimenting with DeepSeek-V3 models to enhance its AI systems. By leveraging DeepSeek’s cost efficiency and computational power, the startup aims to reduce AI expenses while delivering superior performance. This strategic move positions Superfocus as a leader in AI-driven automation.
4. Krutrim AI: Accelerating AI Innovation in India
Krutrim AI, developed by the Ola Group, is a trailblazer in India’s AI ecosystem. Offering Model-as-a-Service (MaaS) and GPU-as-a-Service, Krutrim empowers businesses to build custom AI applications at a fraction of the cost.
Krutrim made headlines by becoming the first to integrate DeepSeek into local servers. This bold move has enabled Indian businesses to accelerate AI innovation while maintaining cost efficiency. As Bhavish Aggarwal, CEO of Ola, noted, “While we in India should be cautious with the DeepSeek app, we can totally make use of the open-source model namesake, if securely deployed on Indian servers, to leapfrog our own AI progress.”
Why DeepSeek is a Game-Changer for AI Startups?
DeepSeek’s unmatched computational power and cost efficiency have made it a go-to solution for startups looking to innovate without breaking the bank. Its ability to deliver high performance using older hardware is a testament to its advanced engineering.
For startups like KOGO AI, Soket Labs, Superfocus, and Krutrim AI, DeepSeek is more than just a tool—it’s a catalyst for transformation. By integrating DeepSeek into their tech stacks, these startups are pushing the boundaries of what AI can achieve, setting new benchmarks for the industry.
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